Modere, an eco-friendly brand, closes its doors after 23 years. The reason for this is financial stress and market changes. Discover what led to the closure of this brand.
Modere, the pioneer of clean living, has shut down its business after more than 20 years. Modere is one of the most prominent direct-selling companies in the industry, known for their range of beauty, health and wellness products that promote sustainable and safe lifestyles.
The company then released a heartfelt farewell message to all of its employees, customers and distributors. In a statement, the company said that the decision to shut down after serving the community for 23 years was one of the most difficult decisions they had ever made. Thank you to everyone who has been a part our story, whether you have just started or are an old friend.
Why is Modere closing down after 23 Years?
Sources within the company said that financial difficulties, changing consumer behavior and regulatory pressures were major factors in the decision. Modere is not the only direct-selling company to be affected by the market’s post-pandemic changes.
Modere was also facing increased competition, both from ecommerce giants and from newer startups in the wellness industry offering products with more competitive prices and innovations.
Modere’s leadership sent a note to thank its global community and distributors for their passion and dedication over the years. The company stated that:
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Why Modere is Closed? Financial Struggles & Market Shifts
Modere’s closing is not surprising to many, but rather reflects other trends in the industry. Jobaaj Stories reported that the closure was due to financial pressures, consumer behavior changes, and regulatory demands. Modere, like many direct-selling companies, faced the same challenges in an economy post-COVID. Modere lost a lot of its market share due to the growth of competing wellness startups. These startups offer similar products or even better ones at much lower costs, and they compete with e-commerce giants.
As the clean-living company that arose at a time of wellness trend, the company found itself embroiled in an epic battle with other companies who were more focused on digital marketing and product customization, as well as influencer outreach.
Modere’s Commitment To Its Customers And Distributors
Modere’s exit from the market is unique. The leadership has committed to refunding all outstanding purchases and providing customer service for limited time. It also shows that the brand is committed to transparency and customer service.
Modere leadership took some time, too, to recognize the commitment of its distributors, and internal team.
Plexus Celebrates its 17th Anniversary: A stark contrast to Modere’s closure
The recent closure of Modere is in stark contrast to the 17th anniversary celebrations by Plexus Worldwide, one of world’s largest players in wellness and Direct Selling. Plexus, which began as a global health brand in 2008 to promote gut and microbiome health, has grown a lot since then.
Alec Clark, Plexus’ president, credited the company’s success to ambassadors that dedicate their lives to promoting Plexus’ culture of innovation and scientifically-backed products. Gene Tipps, CEO, spoke of what the company will do in the near future. This includes expanding into international markets and continuing the Nourish One Initiative, which already has 46 million meals distributed worldwide.
Plexus appears to be doing extremely well, whereas Modere is stepping down. This shows the delicate balance that is needed in today’s rapidly evolving wellness landscape.
Modere’s closure provides key lessons for the direct selling industry
Modere’s tale is a cautionary story for brand leaders of direct selling in modern markets. It emphasizes the necessity of constant innovation, continual engagement of consumers, and the implementation digitization. If brands do not adapt their systems and distribution model to new and rapidly changing consumer preferences as well as rapid technological advancements, they will be out of the business.
Modere’s legacy shouldn’t be forgotten. For 23 years, the brand promoted healthier lifestyles and created economic opportunities with its distribution system before sustainability was mainstream.
Does this mean the end for Modere brand?
Although the company is now closed, we still hope that Modere’s philosophy of clean-living will find a new outlet, subsidiary or acquisition. Wellness is expanding, so there’s always an opportunity to develop ideas that are at the forefront of community, health and purpose.
Modere is now left with the community to reflect upon a brand that has not only helped sell products, but has also helped shape an entire lifestyle movement. Modere is leaving its mark, regardless of whether this is a permanent goodbye or just a prelude for reinvention.
FAQ
Here’s the shortened version to the FAQs regarding Modere’s shutdown:
1. Why did Modere shut its doors?
Modere is closed because of financial problems, changing consumer habits, and competition with wellness startups and ecommerce giants.
2. Modere is closing permanently?
Modere may be closing but will continue to process orders that are still outstanding and issue refunds.
3. What happened with Modere’s product?
Modere has stopped selling but is still fulfilling orders and providing customer service.
4. Why did Modere loss market share?
Modere’s fall was due to the rise of digital marketing, better pricing and customized products from competitors.
5. How is Plexus Different from Modere
Plexus, which has adopted digital marketing, innovation, and a powerful ambassador network, was able to flourish while Modere struggled.
6. Can Modere revived be?
Modere could continue its philosophy through acquisitions or partnership in the wellness industry.
