The Nubbin device, developed by TCKR Systems is featured in many episodes of Black Mirror’s season 7. It becomes an intriguing narrative tool for the Netflix series. Nubbin, a device with immersive virtual reality features that is featured primarily in Black Mirror’s season 7 episodes “Hotel Reverie”, eulogy” and “USS Callister Into Infinity”, a sequel to the season 4 episode “USS Callister”, is a high-tech piece of technology. Black Mirror, as part of its marketing campaign for season 7, created a realistic-looking website that advertises the Nubbin like it’s an actual tech device.
The fact there is genuine confusion about whether the Nubbin actually works as a VR device shows just how much the dystopian scifi series, which debuted in 2011, has evolved since the first season. Social media influencers also marketed Nubbins, adding to the confusion while creating hype for Black Mirror’s newly released season. The website entices visitors to “revisit forgotten memories”, to “star in classic films”, and to explore endless galaxies, which alludes to the episodes “Eulogy”, Hotel Reverie”, as well as “USS Callister Into Infinity”. It is only in the Black Mirror universe that such a revolutionary technology exists.
What is Nubbin TCKR by TCKR?
Nubbin, according to its futuristic and sleek website, is:
Gen9 neural processing power
Simulating experiences “faster then reality”
Read and replay your memories
Built by TCKR Systems. A company that is allegedly specialized in “virtual conscious”
The device claims that it can adapt to neural signals and optimize emotional states, as well as – wait for it – protect your brain through antivirus packages.
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Is Black Mirror season 7’s Nubbin Tech real?
In a single word, no. Nubbins is a fictional company, while TCKR Systems is a real one. Influencers are sent dummy equipment to create the effects.
Nubbins is a device that can be used to transform a character from a physical to digital realm. It was used in two cases in Season 7: Brandy Friday (Issa Rae) and Phillip (Paul Giamatti). Brandy Friday (Issa RAE) enters the AI-generated Hotel Reverie set using Nubbins, while Phillip Giamatti (Paul Giamatti), retraces his memory by entering old pictures in “Eulogy.”
You’d have to wear a mask in order for it to work. Nubbins may not always be fiction.
Becca Caddy from TikTok explained how many companies are working on concepts that are similar to Nubbin. Nubbin is also known as the brain computer interface.
While brands like Neuralink work on similar devices, it is important to note that the Nubbin’s abilities are purely fiction. The brain computer interfaces that are in development will likely be in the testing stage and won’t be available in mainstream markets.
The Misfit Shine, which looks eerily similar to Nubbin’s fictional watch, was released in 2014.
Pros
Let’s entertain the notion that this technology actually exists. Nubbin is a sound that’s next-level awesome.
Imagine being able to rewatch your first kiss as well as a childhood party with 8K clarity.
Mental Health Monitoring – Real-time Stress detection and emotional Coaching? Yes, please.
Hands-Free Hacks: Post to social networks, go live or even edit videos with a single thought.
If it’s real, this could be Apple Vision Pro, the cooler, more bizarre, and way more intrusive cousin.
Cons
Let’s go spooky. It’s because the website mentions such side effects as:
Eye discoloration
Memory loss
“False memories contamination”
Feeling “not real”, or outside your body
The occasional case of brain tension or milky eye
Fans are completely duped by the marketing of Season 7.
Here’s where our frightfully accurate marketing comes into play. Black Mirror Season 7 leaves no stone unturned when it comes to promoting Nubbin and TCKR. Fans are not surprised that they’re falling for the system hook, line and sinker.
TCKR’s website allows you to send an email for general enquiries and job openings, as well as register your interest in product testing. There is also a FAQ section that explains how to use and install Nubbin.
TCKR Systems can be found on TikTok or LinkedIn, where you will find more advertisements filmed mostly in London. You won’t find any results if you try to search for 11-50 employees.
Journalists report receiving press releases from Nubbin in advance of Season 7, which led them to a password encrypted file of assets.
TCKR Systems, at this point, is a Black Mirror Easter egg. Episodes like “San Junipero”, “Black Museum”, and Striking Vipers each showcase the company’s brand the most. In ‘San Junipero,’ the building that stores the digital versions of the deceased is shown. TCKR is not clear.
TCKR has also released a variety of advertisements, including a glossy film commercial that you might expect from Apple or Samsung and user-generated material like the clip shown above.
Nubbin’s use of actors to portray fake members, we are led to believe it is possible. It’s a Netflix-funded project, after all. Anything is possible.
Black Mirror Season 7 has been released on Netflix. Watch the music, discover the Easter eggs and learn about our favorite episodes. Keep track of all the releases for 2025 with our movie and TV calendar.
Final Thoughts
Whether Nubbin is a clever prank or a sneak preview into the future of wearable technology, one thing is for certain:
The topic of conversation is a hot one.
It’s not so impossible to imagine a memory chip that can read your mind in a future where Elon Musk is wiring the brains of monkeys and AI will be able to write your vows.
What if you tried Nubbin instead?
Do not forget to make a backup of your data.
Nubbin’s story has captured internet imagination, whether or not it is true. It appeals to our collective curiosity and fascination with emerging technologies, as well as our love of a good conspiracy.
It’s no longer science-fiction to have a chip that plays back your memories. With AI writing poetry, smart glass translating languages in real time and virtual reality blurring consciousness, a memory chip isn’t as farfetched. Nubbin’s power comes from its ability to blend sci-fi elements with enough realism to keep us guessing.
Hats off to Black Mirror Season 7 creators, if this proves to be an excellent campaign. It is immersive, eerie and unforgettable. If it’s not just that, what if?
We are already living in an episode of Black Mirror.
Nubbin’s work has inspired global debates about technology, ethics, memory and what it is to be a human being in a hyperconnected world. It’s worth celebrating just for that.
